Brand Authority
Brand authority is credibility a buyer can verify before they contact you. We combine positioning work with the software to measure it: content systems, authority dashboards, and share-of-voice tracking built on your own data.
What this includes
- 01
Analysis of how you are described by customers, competitors, search results, and AI assistants — not how you describe yourself.
- 02
A documented hierarchy from core claim down to proof points, usable by sales, marketing, and product without reinterpretation.
- 03
Topic clusters derived from search demand and recorded sales conversations rather than internal preference.
- 04
Continuous measurement of where you appear versus competitors across search, media, and AI-generated answers.
- 05
Metrics you can query, export, and audit, running on infrastructure you control.
- 06
Templates, review steps, and named ownership so output does not stop when one person leaves.
Built with
- Positioning audit
- Message architecture
- Content pillars
- Share-of-voice tracking
- Authority dashboards